Case Study: Social Ads Perform Best in Youth in Revolt Campaign

BACKGROUND: Momentum Pictures approached MySpace UK looking for a powerful and personal way to promote the release of Youth In Revolt. Knowing that MySpace users in their teens rely upon each other for recommendations, MySpace suggested Social Interaction Ads, powered by

SOLUTION: Social Interaction Ads engage users around a specific topic related to a product or service, encouraging users to share ideas and content with their friends. Nearly 1.5 million impressions were delivered across MySpace UK from January 21 - February 12, 2010. View a live demo of the ad here.

RESULTS: Across all impressions the social ad (word-of-mouth impression) performed significantly better than the non-social ad (opt-in impression). This high performance demonstrates the power and influence of a shared social message.

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