Mobile Social Networking More Popular than Desktop

A recent article by Sarah Perez of ReadWriteWeb indicates that a recent study from Ruder Finn shows that American mobile users:
  • 2.7 hours per day on the mobile web
  • 91% use the mobile web to socialize vs 79% of desktop users
  • 45% post comments on social networks
  • 43% are connecting with friends on social networks
  • 40% share content
  • 38% share photos
This seems to support the finding from yesterday’s post  (Facebook Zero) that 50% of the mobile usage in the UK goes to Faceook (GSMA Data).  We are going to see if search, mobile and social all merge into a beautiful symbiotic relationship.

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