The European Commission is preparing a Directive to avert Facebook from sharing users’ information — such as their political viewpoint and place — with advertisers unless users purposely allow it.
According to The Telegraph, the Directive — which will be part of an update to current data protection laws — is scheduled for early January release. Should Facebook fail to adjust its privacy settings in compliance with the new legislation, the social network could face prosecution and/or a heavy fine.
Facebook, for its part, says that it shares data incognito and in amassed to advertisers, and that individuals’ own details are not at risk.
This is not the foremost time Facebook has been scrutinized by the European merger. In June 2009, the EU laid out privacy guidelines for social networks, and in June of this year, EU regulators began investigating Facebook’s facial recognition system.
Earlier this month, Facebook released details about how it tracks its 800 million users across the web.
{ 0 comments... read them below or add one }
Post a Comment