Tweetdeck, Twitter’s biggest desktop client, shifts focus to revenue


Twitter’s most popular client, Tweetdeck, is set to make a big revenue push this year and says its desktop app has been downloaded 15 million times.
The company’s chief executive Iain Dodsworth pointed out that one of the big trends on Twitter’s platform this year will be “the maturation of the real-time ecosystem into a business.” Indeed, Dodsworth hinted that the U.K.-based company like Twitter will start focusing on its revenue model this year, like Twitter, which famously put off advertising schemes for several years.
“Consistent monetization is necessary for companies in the space, from big to small, and we are committed to working with our integrated networks to make sure that the user experience remains paramount as revenue streams are introduced,” he wrote in a blog post.
Unlike companies based on Facebook’s platform, which tried to earn money at the outset (Zynga, for example), many of the most prominent Twitter-based apps have yet to turn profitable or even build sustainable revenue streams. Twitter itself only started turning on revenue in the last year through advertising and data deals with search companies like Google.
Compared to other Twitter-based apps, Tweetdeck is in a decent position to start making money. Unlike other more consumer-focused companies, Tweetdeck has attracted a base of hard-core and professional users, who might be more willing to pay for premium features. Secondly, Tweetdeck has a large enough base with 15 million desktop downloads and 2.5 million iPhone downloads that it might have enough scale to generate a sustainable revenue stream once Twitter opens its advertising network to developer partners. Twitter has said that it would start serving targeted advertisements in users’ personal news streams once it has perfected its approach. Twitter also said that companies based on its platform will eventually be able to serve its ads and split revenue 50-50.

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