Facebook Like Button Takes Over Share Button Functionality

Say goodbye to the Share button because the Like button is taking over.

After months of updates to the functionality and design of its Like button, Facebook released an update that fundamentally changes the button’s functionality to that of a Share button. Now after hitting the Like button, a full story with a headline, blurb and thumbnail will be posted to your profile wall. You’ll also be given an option to comment on the story link. Previously, only a link to the story would appear in the recent activity, often going unnoticed by users.

Though users may now think twice about hitting the button, given how prominently it will appear on their walls and in their networks’ newsfeeds, it should ultimately increase traffic to publishers’ websites.

Facebook has slowly been rolling out updates to its Like button and has stopped developing the Share Button. Facebook Spokeswoman Malorie Lucich told us that while the company will continue to support the Share button, Like is the “recommended solution moving forward.”

Perhaps the change was necessary. Because it was never made clear to users that the Like button would function differently than the Share button, many never understood what it meant to click Like on a piece of content. Making the result the same as the Share button could build stronger user expectations, ultimately fashioning a better user experience.


via :- mashable.com

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